AbouT ME

Born in Argentina, (and unable to shake the accent), I started my career as a copywriter.   A few jobs later, working at some of the top agencies in Buenos Aires, I became Creative Director. Craving a global career, I started to manage regional accounts, working for the Latin American market. The next step came when I moved to Miami to work for the Hispanic market. After a few great years, and keeping that global objective in mind, I realized I needed some US experience, and I found it when I took a CD job in NY. US projects brought me European projects, and before I knew it I became a Global ECD: The sweetest job in the industry.

I've managed many Global brands like Tide/Ariel, Olay, Pampers, Glade, Holiday Inn, Coca Cola, and my biggest accomplishment has been to transform them into more creative, more modern, more global, more insightful brands.

I love to bring big integrated ideas to life, that serve those brands globally but have the flexibility to be executed in every local market, with local flavor. 

I've led hundreds of creatives around the world, and supervised not only the advertising side of things but also digital, social, shopper marketing, design and PR. 

I teamed up with some amazing clients along the way, and together we travelled the world, talked to consumers from Mexico City to Guangzhou to Arkansas, launched new products, global campaigns, and won many awards along the way. 

And while my career has taken me to packaged goods for a long time, I also have extensive experience in telecommunications, beverages, beauty, hotels, pharma and retail. I know that my global experience is broad enough to be applied in almost every brand. 

One last thing: I’m a big fan of pitching. LOVE IT. Especially the winning part. In the past three years I’m proud to have been on the teams that won six big pitches.