Maru Kopelowicz
107 West 82nd. Street, apt #3B New York, NY, 10024 cel: 917-287-3052
marukope@gmail.com
August 2017-present: McCann NY: Executive Vice President, Executive Creative Director, managing Lysol, Mucinex, Delsym, Annovera, Imvexxy. Won six new business pitches in three years: Coca Cola with Coffee, TJX Holiday campaign and credit card, Lane Bryant, TXMD: Annovera, Bijuva, Imvexxy.
March 2016- July 2017: Global Executive Creative Director, Senior Partner at Ogilvy, managing IHG Group and IHG Loyalty: Holiday Inn, Holiday Inn Express, Crowne Plaza.
March 2014- 2016: Global Executive Creative Director, Senior Partner at Ogilvy, managing all SCJ Brands: Glade global, Pledge global, Mr Muscle Global, Kiwi global, Scrubbing bubbles, Mrs Meyers, Shout.
May 2013- February 2014: Saatchi & Saatchi NY- SVP, Global Creative Director, Tide/Ariel/Dreft and Olay.
July 2009- May 2013: Saatchi & Saatchi NY- SVP, Global Creative Director, Tide/Ariel/Dreft.
June 2008- July 2009: Saatchi & Saatchi NY- Creative Director, Tide North America.
January 2005- June 2008: Conill Advertising, Miami (Saatchi & Saatchi’s Hispanic Agency) Creative Director for Procter & Gamble brands for the Hispanic market, including Tide, Pampers, Crest, Head & Shoulders and Olay.
2002-2004: Del Campo Nazca Saatchi & Saatchi Argentina- Creative Director. Besides from working on local accounts such as Uol Sinectis (Internet provider), Dermaglós (face and body creams) and Ariel, I was named Creative Director for international projects. That meant working for specific projects for Saatchi & Saatchi New York, and also overseeing the creative work for Ariel in Chile. After a few months, I was designated Regional Creative for Pampers Latin America.
2000-2002: DDB Argentina, Creative Director. I was in charge for the creative work of Telefónica de Argentina, Volkswagen, Clorox, ING, Bank Boston, Xerox, Moulinex, Compaq, Michelin, Johnson & Johnson. Sheraton, Exxon, Energizer and Danone waters.
1997-1999: Pragma/FCB Argentina, Senior copywriter. Accounts: Peugeot, Cadbury Beverages, JVC, Nabisco, Páginas Doradas (Yellow pages), and most importantly, Telefónica de Argentina (One of Argentina's biggest advertisers).
1995-1997: Grey Argentina, Senior Copywriter. Accounts: Molinos (packaged goods), Renault, Cadbury Beverages, Elle Magazine and Bagley/Danone.
1994: Savaglio TBWA, Copywriter. Accounts: Carrefour supermarkets, Soleil (shopping center), Telintar (phone company), Radio Uno and BRB Seguros (Insurance company).
1991-1993: Junior Copywriter in Verdino Bates, FOB Publicidad.
1990: Trainee in Grey Argentina.
Studies: Advertising in FAECC Buenos Aires, and English in Boston University.
I taught Creativity in the Escuela Superior de Creativos Publicitarios and in the AAAP (Argentinian Association of Advertising Agencies).
I’ve won numerous awards in national and international festivals.
Was named one of the “Outstanding creatives of the year” list in 2010, Adlatina magazine.